September 23rd-26^th, Cathy Huang, President of CBI was invited by Bruce Claxton, the former President of IDSA and International Conference Chair to attend the 2009 International Conference: Project Infusion at the Loews Miami Beach Hotel in Florida, USA. Cathy as the keynote speaker delivered a wonderful speech named 5 Elements of Innovation Management and received all kinds of compliments.

 

Project Infusion is a new format for IDSA's international Conference. The subject is to encourage the innovative thinking, inspiration, knowledge and wisdom sharing. With the communication open, new viewpoints are extracted and entire industries go forward. Besides of the IDSA members both domestic and international attendees across diverse disciplines were invited to exchange ideas, and the audience added up to 500.

 

Cathy Huang addressed a wonderful speech on the topic of 5 Elements of Innovation Management, combining five key elements from Western innovation management theories with the time-honored Eastern elements of "Wu Xing"--Wood, Fire, Earth, Metal, and Water. The new theory with Chinese philosophy explanation and business oriented thinking received all kinds of compliments and warmly applause.

 

CBI got and shared much on the way, meanwhile bridged for home and abroad experts with Chinese design industries. Many attendees showed big interest in Chinese culture and design practice and looking forward to working together with CBI in near future.

 

What IDSA Attendees Said:

 

"I truly enjoyed your talk and the visualization was powerful and a great way to dialogue with people in an accessible manner. It was poetic and practical!" --- Kara Pecknold, olivelifegroup

 

"Your insights were very powerful and the application of the '5 elements' to innovation were inspiring." ----- Tom Dierking, Director of Innovation Capability Corporate Design

 

"I enjoyed learning about the '5 Elements'and how human behavior relates to nature in such a structure." --- Vicki Matranga, INTERNATIONAL HOUSEWARES ASSOCIATION

 

"I have a feeling that this 'Five Element' is a better story for the foreign executive want to do business in China." --- Eric Chan, ECCO Design Inc.

 

"It stood out because it came from an entirely different perspective, something that Chinese designers should recognize and utilize as a strength in the future."  --- Paul, Team design

 

"I found the connection between business aspects such as strategy and creativity and the Chinese philosophy of the 5 elements very fascinating." ---- Graham Sadtler,Industrial Design Manager, BSH Home Appliances Corporation

 

"I was amazed by the coherence you presented international innovation principles in a very unique way." ---- Fabio Di Liberto, Principal, INNOVATION, CONTINUUM

 

"By placing innovation in the context of cultural relevance it is easy to understand why your business has been a success." --- Tim Sweeney, founding partner, UPSTREAM