Breaking out of the mold

Challenge

One of the world’s leading automotive interior parts suppliers wanted to improve its value-added market positioning, and evolve from being “just a supplier”. To connect to consumer’s needs and the design trends that will shape future vehicles, the supplier wanted to be able to respond quickly to rapidly changing markets such as China.

Process

CBi helped the client focus on the demands of car owners, social factors, fashion, product and interior design trends, as well as experts’ opinions, to gain insight into future trends.

Moving from research, we created image boards that represented consumer profiles based on four C’s: culture, color, China and cars. This gave the client a framework for making decisions about styling, color schemes and materials.

Outcome

These insights gave our client a clear advantage in demonstrating its value-added services and perspectives when working with its own clients. Overall, our partnership enabled our client to adapt to a position of leadership.