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CBi provides a weekly market scan service for some of its top clients. The service is up-to-date, customizable and highly regarded as a means of staying connected to the evolution of target markets and users. The service focuses on a mixture of Chinese consumer culture, design trends, market competition and industry events which are then combined with our commentary in the form of a report.

We customize these reports based on the level of understanding and experience our clients have about the China market. As our client evolves, we also evolve the service to match their increased understanding.

For example, in the first year of using this service a client may need a broad understanding of its target market. This may include contextual information on society, culture, current trends and industry events. By the second year we would increase the levels of ethnography and research into competitors, deepening the client’s understanding of their customers.

Please contact us at: info@shcbi.com