Melding old and new

Challenge

How do you extract the essentials from 5,000 years of Chinese design history? Very carefully.

Li Ning, a leading company and sporting goods brand in China, was looking to connect with Chinese consumers on a deeper level. They wanted to understand how they could emphasize their design expertise by using traditional Chinese aesthetics.

Process

Based on our past experience, and utilizing our Five Elements of Innovation for creativity training, CBi designed a bespoke program for Li Ning. Through careful study of the subject matter and use of our extensive professional network, we created the ideal tailored program. We then flew our team of trainers to Beijing to conduct workshops and training session at Li Ning’s headquarters.

The first area of focus for the program revolved around capturing historical aesthetics, traditional Chinese logic and causation, Chinese inventions through the ages, the mindsets of ancient Chinese people, and applying traditional thought to modern innovation. This was followed by courses in modern design practices, modern creative methods, sustaining innovation, using creative influences, and monitoring ideas to align with organizational goals.

Outcomes

Trainees rated the program as being a success!

Li Ning has been a domestic sporting goods market leader since its inception. However, since their increased focus on Chinese aesthetics, they have become an award winning company. Their brand and visual language continue to gain recognition and strength.

Li Ning’s success proves that beauty never goes out of style.